NIKE BASEBALL

Concept, design and photoshoot art direction for this lively Nike Baseball initiative. The established visual direction was applied to retail, catalog, trade shows, trade publication advertising, events and mobile marketing. A punch of color and heroic athlete imagery gave the Nike Baseball category visual impact and unified multi-channel executions.

Nike Team: Ray Butts (Creative Director); Mitch Morse (Art Direction), Tom Riddle (Freelance Design)