HARLEY-DAVIDSON MOTORCYCLE LAUNCH 2023
2023 marked the 120th anniversary of Harley-Davidson. Ten commemorative bikes were released in addition to the 22 models for MY2023. The H-D brand team was responsible for developing storylines and content creation for all bikes. These still and motion-based assets were used globally for catalogs, websites, social posts, and dealer materials.
Company: Harley-Davidson
Creative Director: Mitch Morse
In-House Creative Team: Vic Buell, Jon Cain, Josh Kurpius, Andrew Lomenzo, Mitch Morse, Jake Schmidt, Buddy Wilinski
Drone and Camera Car: Override Films
External Photographers: Aaron Brimhall, Ben Christianson
