Retail

ADIDAS BUILT TO DEFY

Concept and design of the adidas Built to Defy retail campaign for the New York City Flagship Store.

Client: adidas (Michael Castellon)
Agency: Roundhouse (Jeffrey Baratta, Jered Bogli, Alan Foster, Ty Mead, Mitch Morse, Mimi Pham, Amanda St. Clair, Ryanne Strohm, Danielle Weichel)
Production Partner: Tangram, Intl.
Creative Direction: Mitch Morse