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NIKE BRAND STANDARDS

Design refresh of the Nike corporate brand standards. Color, logo, typography, icons, business system, shopping bags, and gift-cards were updated, simplified, and delivered on an accelerated timeline. Brand standards were delivered in a simple manual that captured the key elements of the brand.

Nike Team: Greg Hoffman (Creative Director); Mitch Morse and Glenn Geisendorfer (Concept and Design)

Nike Brand Standards
Nike Brand Standards
Nike Brand Standards
Nike Brand Standards
Nike Brand Standards
Nike Brand Standards
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