NIKE SB JANOSKI HYPERFEEL
Concept and design for the Nike SB Janoski Hyperfeel retail initiative, expanded from a basic graphic toolkit which was Nike supplied. The retail initiative featured pops of color and a simple geometric approach amplifying the black and white action photos and featured product. A crating system was developed that tied into the initiative’s aesthetic. Point of sale elements shipped to the store in these blue wooden crates which could then be repurposed as store displays by adding graphic panels that were included within.
Client: Nike, Inc.
Agency: Mitch Morse Design
Team: Kevin Wolahan (Nike Creative Director); Mitch Morse (Concept and Design), Liz McKinnell (Design)
