NIKE SB x JB SMOOVE

For this retail initiative, Nike teamed up with legendary comedian JB Smoove and pro skateboarder Paul Rodriguez for a humorous take on skateboarding. My role on the initiative included design of retail windows, footwear displays, posters and signage.

Client: Nike, Inc.
Agencies: Morse Design Office, Wieden+Kennedy
Team: Kevin Wolahan (Nike Creative Director); Mitch Morse (Design)