SCHWEPPES TONIC WATER

Coca Cola was looking to reposition the Schweppes Tonic Water brand globally as a premium mixer. Pairing Schweppes with premium adult beverages on bar shelves as well as in super markets was the goal. To this end, we explored dozens of options for the bottle themes and graphics. Several bottles were prototyped and exposed to consumers in testing.

Client: Coca Cola
Agency: Morse Design Office
Team: Glenn Geisendorfer (Creative Direction); Mitch Morse (Concept and Design)