TIMBERLAND PACKAGING
Concept and design for the simplification of the Timberland boot company packaging, reinforcing their commitment to craftsmanship and the environment. Packaging utilized soy inks, water based glues, and 100% post-consumer waste paper. The box carried brand messaging on the interior, as well as an insert for charity contributions so that the box could serve as a vessel for change as well. The exterior label designated between mens, womens, kids, performance, etc. via simple color code. Each label carried an environmental report card, which was an industry first at that time.
Agency: Arnold Worldwide
Team: Mitch Morse (Creative Direction), Jim Badershall (Art Direction), Yino Wang (Design)
