NIKE SPARQ TRAINING
Nike’s mad scientists had an amazing machine locked away in a secret bunker at the old HQ. This machine actually helped train athletes’ senses to make them more efficient — and like a hyper-fast version of wii, it was fun, too. We were asked to develop environmental graphics that were all about speed, motion and focus, and yet dark enough in palette to not distract from the training experience.
As they prepared to launch more compact versions of these machines into training rooms and facilities, we also developed promotional materials and sales tools.
Client: Nike SPARQ Training
Agency: Mitch Morse Design
Team: Ryan Coulter (Nike), Regan Nelson (Nike), Mitch Morse and Liz McKinnell (Art Direction and Design)
