ADIDAS CHINESE NEW YEAR
adidas kicked off the Chinese New Year by collaborating with artist Ren Zhe for a special footwear and apparel launch in celebration of the holiday. A brand initiative was developed, integrating the artist’s calligraphic elements and storytelling of the “Shadow Warrior”.
Client: adidas Basketball
Agency: Roundhouse (Ladd Arundel, Alice Baldwin, Michael Brooks, Stephanie Diede, Alan Foster, Mitch Morse, Amanda St. Clair, Dave Smith, Emily Tate, Mark Young)
Creative Direction: Mitch Morse
