ADIDAS D ROSE 10
Derrick Rose’s 10th signature shoe with adidas combines elements of the past to create this new release. The Roundhouse team was responsible for developing the brand toolkit for the D Rose 10 launch. This included concept and design of graphic elements, athlete and product photoshoots, and retail and digital assets.
Client: adidas Basketball
Agency: Roundhouse (Stephanie Diede, Ladd Arundel, Michael Brooks, Danny Peterson, Dave Smith, Alan Foster, Mitch Morse, Leigh Ring, Amanda St. Clair)
Creative Direction: Mitch Morse