ADIDAS T-MAC
With the relaunch of the T-MAC franchise, adidas focused on the Chinese market where Tracy McGrady is revered for his skill & resilience. Revolutionary imagery, propaganda, and tactical drawings influenced the execution of the T-MAC Millennium branding.
Client: adidas Basketball
Agency: Roundhouse (Ladd Arundel, Alice Baldwin, Michael Brooks, Stephanie Diede, Alan Foster, Mitch Morse, Amanda St. Clair, Dave Smith, Mark Young, Kyle Everett)
Creative Direction: Mitch Morse
