NIKE SPECIAL FIELD SYSTEMS
Athlete built, field proven. The Nike mil-spec boots were designed in concert with soldiers in the field. Light, flexible, superior fit. Responsibilities included art direction over the visual center, athlete and product photoshoots, and retail and digital assets.
Client: Nike, Inc.
Agency: Mitch Morse Design
Team: Ray Butts (Nike Creative Director); Jason Murphy (Nike Design Director), Mitch Morse (Design Director), April Larivee (Designer), Jon Humphries (Photographer
Nike SFS Photoshoot // Behind the Scenes
Nike Special Field Systems photoshoot was located in the Columbia River Gorge and featured US Military personnel putting the Nike DA PAM 670-1 compliant, lightweight, tactical boots through their paces (to the left, a behind the scenes video on location).