ADIDAS NMD CAMERA OBSCURA
Roundhouse helped adidas with a seasonal launch of the NMD footwear by developing a modern camera obscura pop-up exhibit as a social media stunt. Two 44 foot shipping containers were modified into enormous life-size pin-hole cameras and dropped into Venice Beach, CA and SoHo N.Y.C. The pop-up included an art gallery featuring photos from the camera plus a preview of the new NMD footwear. Visitors were able to sit in the camera obscura and have their images captured plus receive a discount code for their local adidas store.
Client: adidas
Agency: Roundhouse ( Jake Holloman, Dominic Keska, Matt Lawrence, Mitch Morse, Mimi Pham, Greg Scott, Anita Wakimoto)
Photography/Videography: Zach Lewis, Matt Lawrence, Zach Jones
Exhibit Curation: Sagan Lockhard and Dondre Green
Creative Direction: Mitch Morse
