ADIDAS DEERUPT EXPERIENCE
For the launch of the adidas Originals Deerupt footwear, Roundhouse Agency partnered up with Dejha Ti & Ania Catherine, Vita Motus, Jam 3 and Esther Stocker to create a two day perception-altering Deerupt experience in downtown LA that provided the ultimate in selfie opportunities and fueled the #deerupt hashtag during this launch. Over the course of the event, we captured still and moving content featuring social media influencers — as well as Patrick Mahomes and Rich the Kid — that was shared out via Instagram and twitter via #adidasoriginals, #champssports, #footlocker, and #eastbay. In the two days that it was open, Deerupt had 1,100 visitors, 847 posts, 625 users, reaching over 54 million people with 115 million impressions.
Client: adidas Originals
Agency: Roundhouse (Michael Brooks, Zack Carlson, Jason Chmielewski, Ryan Fleming, Dominic Keska, Ty Mead, Mitch Morse, Joe Packer, Clay Nowak, Greg Scott, Clara Seasholtz, Kyle Sundby, Emily Tate, Victoria Wells)
Creative Partners: Dejha Ti & Ania Catherine, Vita Motus, Jam 3 and Esther Stocker
Photography/Videography: Zach Lewis, Zach Jones
Creative Direction: Mitch Morse
