ADIDAS x THE ROOTS
The Roots held their annual Jam Sessions at the Gramercy Theatre in NYC from January 24-27, 2018. Across the four nights, special guests included Run the Jewels, Gary Clark Jr, Portugal. The Man, Chuck D, Big K.R.I.T., Chronixx, Miley Cyrus, Kimbra, Jill Scott, Dave Chappelle, Talib Kweli, Common, Remy Ma, 6LACK, DRAM, Action Bronson, Freeway, Rapsody, Roxanne Shante, and more.
Roundhouse helped adidas Originals bring the VIP lounge at the Gramercy to life with huge graphics, product giveaways, and celebrity seeding kits. Over the course of the event, we captured still and moving content celebrating the amazing collaborations The Roots crew brought to the stage, and pushed it out to various social channels.
Client: adidas Originals
Agency: Roundhouse (Michael Brooks, Jason Chmielewski, Dominic Keska, Mitch Morse, Leigh Ring)
Photography: Zach Lewis, Mel D. Cole
Production Partner: Tangram, Intl.
Creative Direction: Mitch Morse
