ADIDAS SPEEDFACTORY // DETROIT AM4DET
Creative direction for the adidas launch for the Footlocker Detroit concept store. Speedfactory allows adidas to bring customized footwear to market lightning quick. The Speedfactory Detroit drop started out with a design contest. Local design student, Kayla Donaldson, was chosen to have her design produced and sold at Footlocker. Roundhouse designed the event, captured content, and produced custom pins and other swag for the drop of this ultra-limited run of Speedfactory Detroit footwear.
Client: adidas (Lucio Dalla Gasperina)
Agency: Roundhouse (Michael Brooks, Jason Chmielewski, Dave Coy, Kim Dailey, Alan Foster, Mitch Morse, Clara Seasholtz, Amanda St. Clair, Mark Young)
Winning Footwear Pattern Designer: Kayla Donaldson
Creative Direction: Mitch Morse
The adidas Speedfactory footwear launches were driven through social channels. This is an example of one of the Instagram feed videos promoting the AM4DET Speedfactory launch.