HARLEY-DAVIDSON® HOMECOMING™
Harley-Davidson celebrated its 120th Anniversary by launching the 4-day Harley-Davidson® Homecoming™ event. Over 130,00 riders and enthusiasts from around the globe descended on Milwaukee, WI, to celebrate this brand they love.
Music headliners Green Day and Foo Fighters performed to massive crowds on the Milwaukee lakefront, with other key performances from The Cult, Joan Jett, Kenny Hoopla, Phantogram, Cody Jinks, and White Reaper. Over the four days, the shows gathered over 80,000 moto and music enthusiasts, and 73,000 bikes lined the museum grounds and Sixth Street.
The H-D brand team created the 120th logotype, all promotional materials, signage, and social assets. Throughout the festival, the team captured video and still images for immediate daily social recaps, event recaps, and promotions for the upcoming 2024 festival.
Company: Harley-Davidson
Creative Director: Mitch Morse
In-House Creative Team: Vic Buell, Talor Burns, Jon Cain, Jessica Davis, Ali Jaffrey, Andrew Jensen, Josh Kurpius, Andrew Lomenzo, Kate Mitikowski, Mitch Morse, Chris Nelson, Travis Peartree, Jeffrey Roush, Scott Toepfer, Sarah Vaun, Andy Weaverling, Buddy Willinski
External Creative: DKNG Studios, Three-Headed Design
