ADIDAS x NHL JERSEYS
Roundhouse Agency worked with adidas and the NHL to create a Las Vegas event celebrating their partnership including the reveal of 31 team jerseys along with the special unveiling of the new Vegas Golden Knights’ jersey. Performances included hip-hop artist Desiigner and comedian Russell Peters. A custom locker room area allowed fans and media a hands-on experience with the new jerseys. A gallery of goalie masks was curated from commissioned artists.
Client: adidas
Agency: Roundhouse (Ladd Arundel, Michael Brooks, Jason Chmielewski, Dominic Keska, Ty Mead, Mitch Morse, Greg Scott, Kyle Sundby, Mark Young)
Creative Partners: NHL
Photography/Videography: Zach Lewis, Zach Jones
Creative Direction: Mitch Morse
