NIKE DNA OF RUNNING
Concept and design of the History of Nike Running Exhibit. This exhibit tied key products and athletes to an amazing story of running that spans over 40 years. With unlimited access to the Nike Archives we were able to represent a fairly complete picture of the history of Nike Running product. Original shoes on display, custom display boxes, and graphic stories inspired by each shoe or athlete helped the viewer navigate the storyline. The modularity of this exhibit allowed it to become a traveling show for Nike Running.
Client: Nike DNA
Agency: Morse Design Office
Team: Chuck Eichten (Nike Creative Director); Mitch Morse and Lee Schulz (Design)
