NIKE FREE HYPERFEEL RETAIL
Concept and design of retail brand solutions for the Nike Free Hyperfeel footwear launch. Lenticular windows and stand-alone signage as well as table top displays with simulated foot imprints. A simple and clean aesthetic allowed the footwear to stand out and be the hero.
Client: Nike, Inc.
Agency: Morse Design Office
Team: Kevin Wolahan (Nike Creative Director); Mitch Morse (Concept and Design)
