HARLEY-DAVIDSON EL DIABLO
The El Diablo was developed as part of an extraordinary series of “Icon” motorcycles by Harley-Davidson. This new design was based on the iconic 1983 FXRT and the custom movement it ignited. With an intricate hand-painted finish and latest technologies, this limited-edition motorcycle was a homerun.
THe H-D brand team researched the design of the original, the customs it inspired, and the work that went into the El Diablo itself to set the scene for our photoshoot. We looked to SoCal custom culture, skate culture, and lowriders as a jump-off point — photographing the bike in locations core to Los Angeles.
Company: Harley-Davidson
Creative Director: Mitch Morse
In-House Creative Team: Jon Cain, Mitch Morse, Jake Schmidt, Sarah Vaun, Buddy Wilinski
External Photographers: Drew Martin
