HARLEY-DAVIDSON HOLIDAY 2023
Harley-Davidson needed an impactful, unique H-D campaign for the Holiday 2023. In response to a brief asking to show hundreds of items, the H-D brand team took inspiration from the Knolling Photography technique, a process of arranging objects parallel to each other in organized groups. The team created a toolkit that leveraged photo assets, patterns, and animated motorcycle sequences for online and print applications.
Company: Harley-Davidson
Creative Director: Mitch Morse
In-house Creative Team: Jon Cain, Auburn Cottle, Ali Jafftey, Norah Harding, Monica Milsap, Kate Mitikowski, Mitch Morse, Sarah Vaun, Buddy Wilinski
External Photographers: Jim Golden
